Privacy policy
Privacy Policy
Brand: Dear Martina
Company: PRE-SELECTED ECOM GBR
Last updated: August 2026
1. Introduction
This Privacy Policy describes how PRE-SELECTED ECOM GBR, operating the brand Dear Martina ("we", "us", "our"), collects, uses, and shares your personal information when you visit or make a purchase from our website (the "Site").
We are committed to protecting your personal data in compliance with the General Data Protection Regulation (GDPR), UK GDPR, and all other applicable data protection laws in the countries we operate in.
2. Personal Information We Collect
2.1 Device Information
When you visit our Site, we automatically collect certain information, including:
- Web browser type and version
- IP address and time zone
- Cookie data
- Pages and products viewed
- Search terms used to reach the Site
- How you interact with the Site
2.2 Order Information
When you make or attempt to make a purchase, we collect:
- Full name
- Billing and shipping address
- Payment information (processed securely — we do not store full card details)
- Email address
- Phone number
2.3 Marketing Information
If you opt in to marketing communications, we collect:
- Email address (via Klaviyo)
- Phone number for SMS/text notifications (if opted in)
2.4 Behavioural Data
We use Microsoft Clarity to collect:
- Heatmaps and click tracking
- Session recordings
- Scroll behaviour and mouse movements
This data is used solely to improve the design and usability of our Site.
3. How We Use Your Personal Information
We use your personal information to:
- Process and fulfil orders (payment, shipping, invoices, confirmations)
- Communicate with you about your order or account
- Screen for potential fraud and security risks
- Send marketing emails and SMS where you have opted in (via Klaviyo)
- Deliver targeted advertising on Facebook and Instagram (via Meta Pixel)
- Analyse Site behaviour to improve user experience (via Microsoft Clarity)
- Collect and display product reviews (via TouchMe)
- Manage recurring subscription orders (via our subscription provider)
- Comply with our legal obligations
4. Legal Basis for Processing (GDPR)
We process your personal data on the following legal grounds:
| Purpose | Legal Basis |
|---|---|
| Order fulfilment | Contract performance — Art. 6(1)(b) GDPR |
| Fraud prevention & security | Legitimate interest — Art. 6(1)(f) GDPR |
| Email marketing | Consent — Art. 6(1)(a) GDPR |
| SMS marketing | Consent — Art. 6(1)(a) GDPR |
| Meta Pixel / targeted advertising | Consent — Art. 6(1)(a) GDPR |
| Microsoft Clarity (session recording) | Consent — Art. 6(1)(a) GDPR |
| Legal & accounting obligations | Legal obligation — Art. 6(1)(c) GDPR |
You may withdraw consent at any time without affecting the lawfulness of any processing carried out before withdrawal.
5. Third-Party Service Providers
We share your personal data only with trusted third-party service providers necessary to operate our business:
| Provider | Purpose | Privacy Policy |
|---|---|---|
| Shopify | E-commerce platform & order management | https://www.shopify.com/legal/privacy |
| Shopify Payments | Payment processing | https://www.shopify.com/legal/privacy |
| PayPal | Payment processing | https://www.paypal.com/uk/legalhub/privacy-full |
| Klarna | Payment processing / Buy now, pay later | https://www.klarna.com/uk/legal/privacy-policy/ |
| Meta (Facebook / Instagram) | Advertising & remarketing | https://www.facebook.com/privacy/policy/ |
| Klaviyo | Email & SMS marketing automation | https://www.klaviyo.com/legal/privacy-notice |
| Microsoft Clarity | Behavioural analytics & session recording | https://privacy.microsoft.com/en-us/privacystatement |
| TouchMe | Product reviews & ratings | [TouchMe Privacy Policy] |
| Subscription Provider | Subscription management (to be updated) | — |
We do not sell, rent, or share your personal data with third parties for their own marketing purposes. Text messaging opt-in data and consent will not be shared with any third parties, excluding our messaging service provider (Klaviyo).
6. Cookies
We use the following types of cookies on our Site:
- Essential cookies — Required for the Site to function (cart, checkout, login sessions)
- Marketing cookies — Meta Pixel, used for advertising and retargeting on Facebook and Instagram
- Analytics cookies — Microsoft Clarity, used for heatmaps and session behaviour
- Email/SMS cookies — Klaviyo, used for abandoned cart reminders and email personalisation
You can manage or disable non-essential cookies through our Cookie Banner on your first visit, or at any time via your browser settings. For more information, visit www.allaboutcookies.org.
7. Behavioural Advertising
We use the Meta Pixel to deliver targeted advertising on Facebook and Instagram. This means ads for Dear Martina products may be shown to you on these platforms after visiting our Site.
You can opt out of targeted advertising at any time:
- Facebook / Instagram: https://www.facebook.com/settings/?tab=ads
- General opt-out portal: http://optout.aboutads.info/
8. Microsoft Clarity
We use Microsoft Clarity to record and analyse visitor behaviour on our Site, including heatmaps, session recordings, and interaction tracking. This data helps us identify usability issues and improve your experience.
Clarity may process data on servers outside the EU/EEA. This is subject to Microsoft's Standard Contractual Clauses and appropriate safeguards. Session recording is only activated after you have given consent via our Cookie Banner. For full details, review the Microsoft Privacy Statement at https://privacy.microsoft.com/en-us/privacystatement.
9. UK GDPR
If you are located in the United Kingdom, your personal data is processed in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. You hold the same rights as EU residents as outlined in Section 10 of this policy.
Where your personal data is transferred outside of the UK, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses or adequacy decisions).
To raise a concern regarding our handling of your data, you may contact the Information Commissioner's Office (ICO): https://ico.org.uk
10. Your Rights
Depending on your location, you have the following rights regarding your personal data:
EU Residents (GDPR)
- Access — Request a copy of the personal data we hold about you
- Rectification — Request correction of inaccurate data
- Erasure — Request deletion of your personal data ("right to be forgotten")
- Restriction — Request that we limit how we process your data
- Portability — Receive your data in a structured, machine-readable format
- Objection — Object to processing based on legitimate interest
- Complaint — Lodge a complaint with a supervisory authority
United Kingdom (UK GDPR)
All rights above apply. Contact the ICO: https://ico.org.uk
Australia (Australian Privacy Act 1988)
- Right to access and correct your personal information
- Right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC): https://www.oaic.gov.au
United States — California (CCPA)
- Right to know what personal information is collected and how it is used
- Right to request deletion of your personal information
- Right to opt out of the sale of personal information — we do not sell personal data
Canada (PIPEDA)
- Right to access and correct personal information held about you
- Right to withdraw consent for non-essential processing
To exercise any of these rights, please contact us at: info@dearmartina.com
We will respond to all requests within 30 days (or as required by applicable law).
11. Data Retention
We retain your personal data only as long as necessary for the purposes described in this policy:
| Data Type | Retention Period |
|---|---|
| Order records | Up to 10 years (German tax law requirement — §147 AO) |
| Email marketing data | Until you unsubscribe or request deletion |
| SMS marketing data | Until you opt out or request deletion |
| Behavioural data (Clarity) | Per Microsoft's data retention policy |
| Review data | As long as the review remains published |
12. SMS / Text Marketing
By entering your phone number and opting in to SMS communications, you agree that Dear Martina (operated by PRE-SELECTED ECOM GBR) may send you text notifications and promotional messages, including order updates, abandoned cart reminders, and offers.
Consent to receive SMS is not a condition of purchase.
To unsubscribe, reply STOP to any message. For help, reply HELP. Message and data rates may apply. Message frequency varies.
Text messaging opt-in data and consent will not be shared with any third parties, excluding our SMS service provider (Klaviyo).
13. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or disclosure. All payment data is processed via PCI DSS-compliant providers (Shopify Payments, PayPal, Klarna) — we do not store full card details on our systems.
Please note that no method of data transmission over the internet is 100% secure, and we cannot guarantee absolute security.
14. Children's Privacy
Our Site is not directed at individuals under the age of 16. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal information, please contact us immediately at info@dearmartina.com so we can delete it.
15. Business Transfers
If PRE-SELECTED ECOM GBR or substantially all of its assets are acquired or transferred, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on the Site before your data becomes subject to a different privacy policy.
16. Do Not Track
We do not alter our data collection or processing practices in response to Do Not Track signals from your browser.
17. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will update the "Last updated" date at the top of this page. For significant changes, we will notify you by email where possible.
18. Contact & Data Controller
For questions about this Privacy Policy, to exercise your rights, or to raise a complaint:
Brand: Dear Martina
Data Controller: PRE-SELECTED ECOM GBR
Address: Schützenstraße 71, 58452 Witten, Germany
Email: info@dearmartina.com
For EU/German data protection matters, you may also contact the competent supervisory authority:
Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen (LDI NRW)
https://www.ldi.nrw.de